Boiling Down Communication to Two Questions: ‘Who is the Audience? What is...
Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy. The post Boiling Down Communication to Two Questions: ‘Who is the Audience? What...
View ArticleThe Long and Short of Crisis: It’s the Drips that will Kill You
The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn. The post The Long and Short of Crisis: It’s the Drips that will Kill You appeared...
View Article‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August
There were no social posts on Twitter, Facebook or Instagram mentioning "quiet quitting" in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million...
View ArticleUS Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger...
In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest...
View ArticleFormer CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in...
We jumped at the chance of questioning Prosek's new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you're writing speeches for, he says....
View ArticleEngagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient...
Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either...
View ArticleHow Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI
A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and...
View ArticleDecision 2022: Plenty of Questions Before Companies Make Social and Political...
Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most...
View ArticleCommunicators Push Educational Messages as American Interest in Electric...
The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and...
View ArticleTravel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency
As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands' messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector...
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